About us

YOY Media Group is a professional marketing agency founded by a team of experienced partners from China and Malaysia. With deep expertise in e-commerce and internet marketing, the company helps brands seamlessly integrate product offerings with impactful content strategies on leading social media platforms, particularly Meta and TikTok.

As official partners of both platforms, YOY Media Group stays ahead with the latest tools, trends, and insights to deliver exceptional results.

Meet the Founder

Mr. Ye Yap

Founder & CEO

Mr. Ye Yap is the founder of YOY Media Group, a VTO Certified Trainer in Social Media Marketing and a winner of the Sin Chew Business Excellence Awards. With a strong background in corporate marketing, having led a marketing team in a listed company, he successfully transformed his own business from 100% offline to 100% online within three years. Under his leadership, the business expanded from one to three locations and achieved RM1 million in sales within just six months through online marketing. Today, he is dedicated to helping brands grow through effective digital strategies and talent marketing solutions.

WHAT DRIVES US

Vision

To be the leading global marketing agency that transforms brands through innovative social media strategies, maximizing their online impact and business success.

Mission

Our mission is to deliver innovative and effective marketing solutions that harness the power of social media platforms to drive brand growth. We are committed to bridging the gap between products and strategic digital marketing, ensuring optimal engagement and conversion. Through data-driven insights and creative storytelling, we empower businesses to achieve sustained success in the evolving digital economy.

Our Services

Social Media Marketing

We help brands build a strong online presence through content creation, community management, and trend-based campaigns across TikTok, Facebook, Xiaohongshu & etc.

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LEAD GENERATION

We run data-driven ad campaigns on TikTok, Facebook, and other platforms, focusing on performance, optimization, and scaling your ad budget for better returns.

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Drama Production

We specialize in producing high quality, story driven drama content designed for digital audiences. From script development and casting to filming and post production, our team brings compelling stories to life through engaging brand storytelling, audience connection and social media impact.

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BRANDING & VIEW

We help businesses build a strong and recognizable brand presence through strategic content, high-impact video production, and platform optimization. Our goal is to make your brand seen, remembered, and trusted.

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Talent Marketing

We match your brand with the right influencers and KOLs, managing partnerships, content execution, and performance analysis to maximize impact and ROI.

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E-commerce Solutions

We drive e-commerce growth through strategic planning, content creation, and platform optimization especially on TikTok Shop. From store setup to sales campaigns, we help brands tap into social commerce with high-converting strategies that boost visibility and revenue.

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Training

As a HRDC-registered training provider, we offer hands-on workshops and digital marketing courses. We also assist with E-Trade Grant applications to support your team's upskilling journey.

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